Digital MarketingTraining Course
60 Hours
Instructor Led
Career Guidance
About the Digital Marketing Training Full Course
AKIRA Global Technologies Digital Marketing Training course takes learners from strategy and marketing foundations to running real campaigns, measuring performance and applying AI assisted workflows in just 60 hours. This digital marketing full course covers strategy and KPI frameworks, SEO and search visibility, content and organic social, Google Ads and paid search, Meta Ads and paid social, analytics with GA4, conversion rate optimization, email and marketing automation, and generative AI for marketers.
Whether you are a student, a working professional, an entrepreneur, a freelancer, or an aspiring performance marketer, this course is built around execution rather than theory alone. Learners plan, launch, measure, diagnose and optimize campaigns across search, social and email channels, and complete four live projects that turn directly into portfolio deliverables.
This is not just a Digital Marketing course on paper, it is a practical, strategy-first program that keeps execution, measurement and optimization at the center of every module instead of only demonstrating tool interfaces. The program closes with a 360 degree capstone strategy presentation, resume preparation and mock interview practice, so learners finish ready to apply for Digital Marketing Executive, SEO Analyst, Performance Marketing Executive and Google Ads Specialist roles.
| Course Details | Information |
|---|---|
| Duration | 60 Hours |
| Schedule | Monday to Friday, 60–90 minutes per session |
| Mode | Live Instructor Led (Online), with Lifetime Access to Recordings |
| Format | Live Classes + Weekly Assignments & Skill Checks + 4 Live Projects + Capstone Presentation |
| Level | Beginner to Job Ready |
| Delivery Split | Weekly Assignments 20%, Platform/Concept Quizzes 10%, Practical Campaign Exercises 20%, Live Projects 30%, Final Capstone + Viva 20% |
| Certification | Certificate readiness based on cumulative, weighted performance across assignments, quizzes, practical exercises, live projects and the final capstone presentation |
| Tools Covered | Google Search Console, Google Trends, Keyword Planner, Google Ads, Meta Ads Manager, GA4, Google Tag Manager, Looker Studio, Canva, Mailchimp, ChatGPT/GenAI tools |
Recommended Tools & Platforms
| Area | Platforms / Tools |
|---|---|
| Search & SEO | Google Search Console, Google Trends, Keyword Planner, PageSpeed Insights, Screaming Frog concepts, Semrush/Ahrefs/Ubersuggest concepts |
| Paid Media | Google Ads, Meta Ads Manager, YouTube advertising concepts, LinkedIn Ads overview |
| Analytics | Google Analytics 4, Google Tag Manager concepts, Looker Studio, spreadsheets |
| Content & Creative | Canva, CapCut/video tool concepts, ChatGPT/GenAI tools, content calendars |
| Email & Automation | Mailchimp/Brevo/HubSpot concepts, CRM funnels, lead nurturing workflows |
| Web & CRO | WordPress/landing-page concepts, forms, pixels/tags, A/B testing, heatmap concepts |
Who Should Enroll?
What You'll Get
Training
- Strategy, SEO & Content Training (28 Hrs)
- Google Ads & Meta Ads Training (18 Hrs)
- Analytics, CRO, Email & AI Training (14 Hrs)
Hands-on Experience
- Live Campaign Simulations Across Google Ads, Meta Ads and SEO
- Weekly Assignments and Practical Skill Checks
- 4 Live Projects Including a Capstone Strategy Presentation
Get Certified
- Weighted Assessment Across Assignments, Quizzes, Exercises and Projects
- Final Capstone + Viva / Mock Client Presentation
- Certificate Readiness Based on Overall Weighted Performance
Real World Execution Practices
- Real Keyword, Competitor and Campaign Research Workflows
- GA4, Google Tag Manager and UTM Governance Practice
- AI-Assisted Research, Copy, Creative and Reporting Workflows
Career Guidance
- Resume Preparation and Profile Positioning
- Interview Questions Throughout the Program
- Mock Interviews and Career Guidance Session
Practice Environment
- Lifetime Access to Class Recordings
- Mock Client Reviews and Trainer Feedback
- Portfolio-Ready Live Project Deliverables
Digital Marketing Training Course Syllabus
Prerequisites
- Basic computer and internet literacy
- No prior marketing experience required, though it is a plus
- A laptop with internet access to join the instructor led sessions
| Module | Duration | Topics Covered | Tools/Project |
|---|---|---|---|
| Module 1: Strategy & Foundations | 6 Hours | Digital marketing ecosystem and customer journey, SMART goals and KPI frameworks (CAC, CPL, CPA, ROAS, LTV), market and competitor research, customer personas and ICP, funnel design (TOFU/MOFU/BOFU), campaign planning and budgeting | KPI tree, personas, campaign plan |
| Module 2: SEO & Search Visibility | 10 Hours | Search intent and SERP fundamentals, core and advanced keyword research, on-page and technical SEO, Search Console reporting, content SEO and topical authority, local SEO, off-page SEO and digital PR, full SEO audit workshop | Google Search Console, keyword clustering |
| Module 3: Content & Organic Social | 6 Hours | Content marketing strategy and content pillars, copywriting frameworks (AIDA, PAS), social media strategy and content calendars, Instagram and short-form growth, LinkedIn and B2B marketing, YouTube marketing and video SEO | Canva, content calendar |
| Module 4: Google Ads & Paid Search | 10 Hours | Google Ads fundamentals and account structure, Search campaign setup, ad copy and assets, bidding and optimization, conversion tracking concepts, Performance Max, AI Max for Search, Display/YouTube advertising, optimization and reporting | Google Ads, Keyword Planner |
| Module 5: Meta Ads & Paid Social | 8 Hours | Meta Ads fundamentals and Ads Manager structure, audience strategy (custom, lookalike, retargeting), creative strategy, lead generation campaigns, conversion and sales campaigns, Advantage+ and AI-assisted delivery, optimization, scaling and reporting | Meta Ads Manager |
| Module 6: Analytics, GA4 & Measurement | 6 Hours | GA4 foundations and event-based model, implementation planning and event taxonomy, Google Tag Manager concepts, UTM and campaign measurement, GA4 analysis and explorations, Looker Studio dashboards | GA4, Google Tag Manager, Looker Studio |
| Module 7: CRO, Email & Automation | 6 Hours | Conversion rate optimization and CRO hypotheses, A/B testing and experimentation, email marketing fundamentals, marketing automation and CRM workflows, retention/loyalty/remarketing, influencer and affiliate marketing | Mailchimp, CRO audit |
| Module 8: AI, Privacy & Modern Workflows | 4 Hours | Generative AI for marketers and prompting frameworks, AI-assisted creative and personalization, AI for analysis and reporting, privacy/consent and marketing ethics | ChatGPT/GenAI tools |
| Module 9: Live Projects & Career Readiness | 4 Hours | Live Project 1 SEO and content audit, Live Project 2 paid acquisition blueprint, Live Project 3 analytics and optimization dashboard, capstone presentation and career readiness | Live Projects, Capstone |
Capstone Project (Included)
Live Project A: SEO Growth Blueprint
Learners audit a real or demo website, build keyword clusters, map pages, identify technical and on-page issues, and put together an internal linking plan.
Live Project B
Lead Generation Campaign
Live Project C
Analytics & Executive Dashboard
Learners build a full measurement layer, from GA4 events to an executive-ready dashboard wireframe.
Capstone
360 Degree Digital Marketing Strategy
Weekly Assignment Framework
| Checkpoint | Assignment | Expected Evidence |
|---|---|---|
| Week 1 | Strategy, ICP, competitor research and funnel design | Assignment submission and trainer review |
| Week 2 | Keyword research, on-page SEO and technical SEO checklist | Assignment submission and trainer review |
| Week 3 | Content calendar, social media content and copywriting | Assignment submission and trainer review |
| Week 4 | Google Ads campaign build and optimization worksheet | Assignment submission and trainer review |
| Week 5 | Meta Ads campaign structure, audience and creative-testing plan | Assignment submission and trainer review |
| Week 6 | GA4 event taxonomy, UTM framework and dashboard design | Assignment submission and trainer review |
| Week 7 | CRO audit, email nurture sequence and automation workflow | Assignment submission and trainer review |
| Week 8 | AI marketing workflows, compliance checklist and capstone preparation | Assignment submission and trainer review |
Digital Marketing Training Admission Process
1
Fill Inquiry Form
Share your details and course interest
2
Counselling Call
Speak with our admissions team about your goals and fit
3
Get Course Access
Receive login credentials and join the orientation session
Requirements
Eligibility Criteria: prior marketing experience is not required
- Basic computer and internet literacy is required; marketing experience is a plus but not mandatory
- Open to students, working professionals, entrepreneurs and freelancers from any background
Learn From Digital Marketing Industry Experts
DMT
Digital Marketing Trainer
Looker Studio
Google Tag Manager
SEO
Google Ads and Meta Ads
Tools & Technologies You'll Master
Learning Outcomes
Industry Alignment
This curriculum is built around current search and paid-media practice rather than static, outdated tool tutorials.
Assessment & Certification
Certificate readiness is calculated from cumulative performance across five weighted assessment components
| Assessment Component | Weight |
|---|---|
| Weekly Assignments | 20% |
| Platform/Concept Quizzes | 10% |
| Practical Campaign Exercises | 20% |
| Live Projects | 30% |
| Final Capstone + Viva / Mock Client Presentation | 20% |
Career Outcomes You Can Target
Graduates of this program are prepared to apply for roles such as
Digital Marketing Executive / Specialist
Course Deliverables to Students
Testimonials
What Our Digital Marketing Learners Say
Digital Marketing Executive at a D2C brand
I already ran some social pages, but the SEO and GA4 modules filled the biggest gaps in my skill set. My clients now get proper dashboards instead of screenshots.
Freelance Digital Marketer
Going from keyword research to a full technical SEO audit in a few weeks felt intense but worth it. The audit workshop project is what got me through my SEO Analyst interview.
Fresher, placed as SEO Analyst
The strategy and funnel modules at the start made everything after, ads, analytics and email, click into place. I would have liked more time on LinkedIn ads, but the core coverage was strong.
Career Switcher, previously in Sales
I run my own boutique and always outsourced marketing. Now I plan and run my own Google and Meta campaigns and actually understand the GA4 numbers behind them.
Small Business Owner
FAQ'S
Frequently Asked Questions
Enrollment / Business Enquiries
AKIRA GLOBAL TECHNOLOGIES PRIVATE LIMITED
Technology baseline verified against official course documentation; curriculum edition September 2026. Trainers may use the latest supported stable patch releases while preserving the stated learning outcomes.
The live Google Ads and Meta Ads projects helped me build a real campaign portfolio, not just slides. Presenting the capstone strategy in front of the trainer felt just like a real client review.